Introduction.

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The world today is witnessing unprecedented transformations driven by the technological and information revolution, as the digital economy has become one of the main pillars for achieving sustainable development and enhancing the competitiveness of nations and institutions. The widespread adoption of information and communication technologies, digital platforms, and technological innovations has reshaped the foundations of production, distribution, and consumption, compelling national economies to keep pace with this profound transformation to ensure their effective integration into the global digital economy.

In this context, the digital economy emerges as a key mechanism for boosting growth, creating job opportunities, developing the business environment, and achieving financial inclusion. However, despite the vast opportunities it offers, it also presents multiple challenges related to digital infrastructure, data protection and privacy, cybersecurity, as well as the need to develop human resources and adapt legal and regulatory frameworks to the requirements of digital transformation.

Given the importance and relevance of this topic, this scientific conference seeks to provide an academic and research space for exchanging ideas and experiences on the current state and future prospects of the digital economy, while addressing the main challenges that hinder effective digital transformation, especially in developing countries.